Capturing the Vibrancy of Nigerian Music
To promote Spotify's debut in Nigeria, we created a dynamic hand-drawn illustration system that captures the vibrancy and colorful music of the country. This system incorporates hand-drawn outlines and vibrant styling to represent the unique essence of six top Spotify artists. These illustrations are versatile and can be used across various platforms, both digital and physical, with the flexibility to adapt accordingly. Additionally, the campaign includes a comprehensive guide on effectively utilizing these illustrations in different applications, including social media, interactive content, banners, and partnerships.
